On April 5, 2004, Governor Doyle signed a bill naming the cranberry Wisconsin's state fruit.

The cranberry has a large impact on Wisconsin's economy. Wisconsin's top fruit crop provides about 7,200 jobs and contributes approximately $330 million to the state's economy.

Various types of wildlife can be found on cranberry marshes, including Blue Herons, Trumpeter Swans, Sand Hill Cranes, Fox, Deer, Geese, Wolves, Bears, Eagles, Osprey, Loons and more.

Cranberry marshes help control erosion, filter water, slow the runoff of heavy rains and replenish underground aquifers.

Studies demonstrate cranberry juice helps protect urinary tract health. The National Kidney Foundation recommends one 8-oz. glass of cranberry juice each day to support good kidney health.

Cranberry juice also contains antioxidants and other compounds, which may help prevent Cardiovascular Disease and Cancer.